The Akwakat is a conversion set that takes your existing mountainbike and makes it a cool human powered watercraft. Developed in Hamilton the designer asked Imagine Media to take over the marketing management role for the product and assist in establishing the export and domestic market.

Initial work was conducted to research competition, establish correct distribution channels, and establish a strong web presence. Sending press releases to key magazines throughout the world the Akwakat story was picked up by Gizmowatch and very quickly then name was circulated throughout the web resulting in literally hundreds of websites linking to the story. One in particular writing "Akwakat is a new-freakin-cool waterbike design by Neil Vanner."

After initial release to the media work behind the scenes continued on pricing and distribution polices to ensure that the product would be positioned at the correct price point and the company would have the systems and infrastructure in place to handle the new orders.

Visit Akwakat at: www.akwakat.com