Previously trading as Michelle Philburn Massage, MuscleWorx Massage Clinics are the result of a complete re-branding exercise beginning late 2008. Everything from corporate identity, vehicles, signs, stationery, web sites, and all other business related marketing collateral was updated.

Adding a new level of credibility to the business was the goal of the marketing team and the decision to shift to the MuscleWorx brand was largely based on the 'recession' that we'd been told was on its way and how we could attract a client base that wasn't going to be so greatly effected. Focusing on therapeutic services rather than relaxation the brand is about helping people become better at what they do, or to regain the ability to be good after illness or injury.

Included in the project was:

• Logo design
• Vehicle branding
• External signage for both clinics
• Internal signage and decoration
• Website update
• Stationery update
• Apparel
• Client give-a-ways
  

Completing the project we also worked with MuscleWorx to establish a sponsorship arrangement with Sport Waikato and the Sports Force program.

Visit MuscleWorx by clicking on the link below